Sales Force Automation – Getting leads is important, but getting those prospects through your sales process and converted to a customer is vital to your business. If there is a breakdown in your response-to-conversion funnel, we’ll find it and implement the fix. We have years of experience utilizing technology to facilitate the sales process.
Response to Conversion – We measure each step in the marketing / sales funnel from marketing execution to initial response to a converted sale. This method of measurement uncovers any inefficiencies that may exist at each step in the response-to-conversion funnel. We also help measure the impact of those inefficiencies through quantitative and qualitative analysis, develop the optimal solutions and help your company implement those solutions in the most cost-effective manner.
Lead Scoring – Marketing responses are generated from many sources; direct mail, email campaigns, pay-per-click and television are just a few. While they may all be responses, they are not all “qualified” leads. Often sales spends too much time working with unqualified leads, illustrating the need for a way to rank, or score, leads.KBM Group: Health Services can help your company develop a hierarchy and method for scoring “leads” using data and analytics. We first work with the marketing and sale personnel to establish benchmarks and group consensus on definition of a lead in your organization. KBM Group: Health Services can help your company develop a hierarchy and method for scoring “leads” using data and analytics to create a value score and measure the likelihood that leads will convert. This will allow your organization to clearly prioritize leads within your sales channel based on the highest likelihood that they will convert, and it will ultimately lead to the highest level of sales optimization, conversion, and ROI.
Lead Management/Lead Nurturing – Getting response is the first step, but managing and nurturing those responses will ultimately drive your marketing success. KBM Group: Health Services can help you efficiently organize all of your marketing responses into a centralized, synonymous, reportable and tractable format. We can also help you leverage your existing CRM technology, or introduce your organization to the right CRM technology, to maximize lead nurturing process. This system of managing responses and leads not only maximizes the initial conversion to sales, but it also lays the foundation for a comprehensive lead nurturing process that can result in additional sales from prospects who may not currently be ready to buy. We can further help implement a lead nurturing platform that provides you with relevant information and allows you to be there when prospects are ready to make a buying decision.