KBM Group: Health Services understands the dynamics of risk selection and the imperative to increase the lifetime value of customer relationships. Our innovative thinking with a best-practices perspective means you get actionable strategies to improve your current performance.
Current Strategy Assessment – We begin with an assessment of the profitability of your current marketing and/or distribution efforts in order to establish a baseline for building a successful plan.
Acquisition Plan – Based on our initial assessment, we develop a plan for acquiring customers that may include direct marketing, online marketing, local (grass roots) marketing, affinity relationships, etc.
Retention Plan – Figure out what makes customers stay and what makes them go. We help you identify successful retention efforts.