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Experience
The only source of knowledge is experience.

- Albert Einstein

From traditional direct marketing to the latest digital media, KBM Group: Health Services' proven innovators have developed a disciplined process that has provided our clients with a market-leading advantage for more than a decade.
- History
- Values & Mission
- Industries We Serve
- Direct Marketing Expertise
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Strategy
One does not begin with answers. One begins by asking, "What are our questions?"

- Peter Drucker

Building on our industry experience, KBM Group: Health Services' leaders know what questions to ask to develop an integrated, cross-channel marketing strategy for your business. Take a look at some of the areas where we can help you ask the right questions.
- Industry-Specific Consulting
- Consumer Research
- Acquisition & Retention
- Media Mix
- Sales Force Automation
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Analytics / Data
It is a capital mistake to theorize before one has data.

- Sir Arthur Conan Doyle

With a marketing strategy in place, you need to know that it's working and how you can make it better. KBM Group: Health Services' full suite of database and analytics services gives you the insight you need to adjust and maximize the return on you marketing dollars.
- Predictive Modeling
- Database
- Site Analytics
- Campaign Tracking & Measuring
- Lead to Sales Forecasting
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Creative
If it doesn't sell, it isn't creative.

- David Ogilvy

At KBM Group: Health Services, we believe creativity should produce results not accolades. So, whether it's designing a website or producing direct response TV or mail, KBM Group: Health Services has a proven creative process that will help you achieve one common goal: positive results. Learn more about our creative discipline here.
- Offer Development
- Message Copy Development
- Branding
- Website Optimization
- Digital Design Services
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Media
You can have brilliant ideas, but if you can't get them across, your ideas won't get you anywhere.

- Lee Iacocca

How you deliver your marketing message is just as important as the message itself. KBM Group: Health Services produces, supports and manages a wide variety of online and offline media that will deliver your message with maximum effect for the lowest cost.
- Direct Mail
- Online
- Print
- DRTV & Radio
- Social
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Results
However beautiful the strategy, you should occasionally look at the results.

- Winston Churchill

Our process gets proven results that we look at more than "occasionally". Whether it's new prospects or retention and engagement of existing customers, we have the results you're looking for. Take a look for yourself.
- Case Studies
- Portfolio
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Creative

OFFER DEVELOPMENT

Without the right offer, even the best creative can fall short of your goals. KBM Group: Health Services works with you to develop relevant offers that move prospects and customers to action. We encourage offer development and testing as part of each creative assignment.

Offer Type – We work with you to develop the right offer for the behavior you want. It’s a trade off between the prospects attention and the value of their response. It could be as simple as free printed information or sweepstakes entry, to specialty premium items.

Offer Positioning – Free booklet, Half Off, 50% Off, Save 50%, Free information, No obligation, Free calculator, No risk offer, Money back guarantee, Free shipping. No matter how you state it, for your customers and prospects it is the reason to respond. This is also where risk meets reward. And when it comes to creative that generates response, nothing is more important than how the offer is positioned and stated in the creative.

Offer Testing – The right offer can almost guarantee marketing success. That’s why offer testing should be an essential element in any learning agenda and testing regimen.

KBM Group: Health Services
© Copyright 2012. All rights reserved.
530 Maryville Centre Dr., Suite 300
St. Louis, MO 63141
314.590.8300 or 314.590.8383 fax