Good design is more than just aesthetics. Our rigorous multi-phase approach ensures that your project is designed to move prospects and customers to act. And you don’t have to wonder about the design; we use KBM Group: Health Services' creative concept brief with rationale, testing, storyboarding, virtual design and rapid prototyping and development so you’ll know what you are getting before the campaign rolls out.
Storyboarding – Using diagrams and page representations (wireframes), we will illustrate an improved sales path and then outlines in detail the relative weight/position for the necessary elements and content on these screens. The result is a clear look at how the enhanced site will guide visitors to take action.
Visual Design – The visual design phase incorporates the site flow and functional user experience outlined above into unique visual designs. We go a step further than a simple snapshot of your site, however, and create “design templates” for both core sales process and supporting content sections that illustrate the optimal user experience.
Rapid Prototyping and Development – KBM Group: Health Services can create a fully functional prototype that brings your site enhancements to life. Users can experience the enhanced site as if it were live. We’ve found these prototypes to be extremely useful for gathering feedback prior to launch. They can also help speed up the internal development transition within your organization.