By Peter Rodes on
3/22/2012 8:49 AM
According to recent research, 2011 AEP saw 37% of seniors shopping for new plans and a full 25% making product changes or changing carriers altogether. Despite this record high level of plan evaluation, many plans reported that the volume of leads were down. Here are five things you can do right now to optimize your Medicare Advantage sales.
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By Peter Rodes on
10/13/2011 6:05 AM
The retailization of health care is the buzz across an industry facing a tumultuous future as Health Care Reform (PPACA) implementation proceeds. Not only are many of the 50 million uninsured Americans gaining access to health benefits, but it’s very likely small and mid-sized employers will use PPACA to move employees into individual benefit plans. Who makes up this new market and what do they want?
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By Peter Rodes on
8/26/2011 12:09 PM
Each and every year Medicare Advantage star rating program rules have changed in an attempt to continually increase the quality of care to Medicare beneficiaries. In this latest round of revisions, long overdue SNP specific metrics are being added as well as other clinical metrics. Despite the evolution of the star program, our counsel remains the same.
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By Peter Rodes on
3/16/2011 1:13 PM
A simple, yet many times ignored truth within any organization is satisfied, loyal customers result in greater revenue. We’ve all sat around a conference table discussing the need to foster better relationships with our customers, then shortly after momentum dies and the focus is back on increasing acquisition. Why do we continue choosing to spend five to ten times more on the potential of someone deciding to become a customer instead of making improvements within the organization and to relationships so we have happier customers?
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By Peter Rodes on
11/4/2010 1:54 PM
These days, coping with the uncertainty and complexity of health care reform is a top priority of most health plans. Medicare Advantage is especially susceptible, and we are actively counseling our clients in that segment on how to thoughtfully align themselves to develop winning go-to-market strategies and flawless execution. Here are five things we’re telling them.
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By Peter Rodes on
10/19/2010 12:26 PM
October 1st is the much-anticipated launch of the Medicare Advantage Annual Enrollment Period. Health plans have been planning their go-to-market strategies for the past six months, and now they move into execution mode. October 1st is the “opening day” as plans get a first glimpse of their competitors products and price changes. Finally, they can see how they are positioned in this ever more competitive sector..
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