KBM Group: Health Services' response and conversion models make a significant difference every time. See our offer on this page.
In order to help target spending, KBM Group: Health Services uses multiple variables to create predictive models and segmentation schemes that will identify the prospects most likely to respond to your campaigns. We also create reliable profiles that enhance your marketing communications and list selection process.
Profiling – Our profiling method examines the data building blocks used for segmentation and predictive modeling. Our profiles are then able to describe the statistically significant differences between prospects and responders, a vital distinction.
Segmentation – We utilize decision trees or cluster analysis to describe groups that look alike. It considers both responders and prospects and identifies segments where members of both groups share characteristics. Our segmentation process also shows what proportion of each group (responders/prospects) is present in the segment. This allows for the targeting of prospects that look most like responders
Probability of Response Score – We also go beyond segmentation by giving a probability of response score to each individual and allowing investment to be maximized by marketing to the most productive members of the prospect universe.