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Howard Graham
Howard Graham
Vice President, Digital Services

Digital Success in 2012

Now, more than ever, it is important to understand how the ever-evolving digital landscape may impact your business. As 2012 kicks-off, taking a hard look at new digital marketing opportunities as well as reviewing what’s been working and what’s not can have a big payoff. How does your digital strategy sync with other marketing channels? What’s being measured and what’s it telling you? What indicators are best able to determine your digital marketing ROI?

January 16, 2012 - Read More


Lindsay Resnick
Lindsay Resnick
Chief Marketing Officer

2012 Strategic Guidance: 5 Questions Health Plans Need To Answer

Strategy is about the futurity of today’s decisions. For health plans, healthcare reform means an uncertain future. In order to design a sustainable business roadmap, Plans need to create “manageable uncertainty”, an ability to see what your enterprise is going to be like tomorrow. This begins by asking and answering tough questions by health care marketers around brand positioning, customer segmentation, prospect acquisition, member retention and mutli-channel marketing.

January 16, 2012 - Read More


Lindsay Resnick
Lindsay Resnick
Chief Marketing Officer

Intersection of Healthcare & Marketing

Two great articles on healthcare reform readiness and what seniors really think about Medicare based on their conversations on the social media front.

December 12, 2011 - Read More


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Featured Work: HealthSpring

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